No matter how hard you look, relationships everywhere are being dealt with like business. Gone is the once so common sincerity and vitality of emotions that was all you needed to get by in life, which makes you wonder if it ever even existed, to be replaced by something so crude, so hideous...it almost has a sense of beauty to it !
Which is why you stop and stare at the ugly face of this horror, not privy to the repulsion arising inside you that is only just masking the sense of beauty and awe it reflects. And the more you look upon it, the less wretched it seems...till at last your eyes see only what your mind wants them to see.
And then right there is where you've converted. Gone over to the dark side if you like.